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A bit about myself: I've been with mainstream publications design spanning over two decades: @ India Today, India Magazine, Business World magazine, Dorling Kindersley books, Outlook Getaway books, Prevention magazine, HarperCollins publishers.

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My approach to design is based on content, reach and platform. Ive created cover designs for poetry, fiction, reference, children, essays, nutrition, health, sports, politics, opinion, young adults and education.

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I arrive at master templates looking into details of content. Suggesting sequence of content, mapping sections and chapters, creating detailed elements towards an innovative, appealing, aesthetic look and feel. A trekking guidebook and another on Silent Cinema in India have been particularly joyful to work on.

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I've also supplemented this mainstream work with creating designs for invites, educational materials, journals, conferences, book catalogues, planners, posters, standees and packaging. Ive dabbled with stage design and also exhibition design. 

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